NEMAR copy of ds007406
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Each OpenNeuro pull is a NEMAR major bump
(vN.0.0); intermediate versions are NEMAR-side fixes.
EEG dataset on consumer responses to extreme versus traditional marketing videos
This dataset contains EEG recordings from ten participants exposed to six marketing video stimuli from three companies (Red Bull, GoPro, and Columbia Sportswear). Videos were categorized as either traditional product-focused advertisements or extreme, authentic documentary-style content, enabling investigation of consumer neural responses to different marketing strategies. The dataset supports research in neuromarketing and consumer neuroscience.
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Coming soon. Per-file data-quality summaries are precomputed by the NEMAR processing pipeline. The static aggregate is on the way — tracked at nemar-cli#511.